Lattafa

Lattafa is a Dubai-based fragrance house founded in the 1980s, now one of the best-selling Arabian perfume brands worldwide. Beloved for offering exceptional quality at accessible price points, Lattafa's diverse portfolio — from the viral YARA to the commanding ASAD and the opulent KHAMRAH — caters to every personality and occasion, weaving together premium ingredients like oud, saffron, rose, amber, and exotic spices into compositions that are both deeply traditional and strikingly contemporary.